GIRLRESTING: A multimedia campaign for GOALGIRLS* collective & creative agency
GIRLRESTING kicked off a public re-introduction of GOALGIRLS*, a creative collective that champions the female POV with impactful campaigns. 99 creatives worked on this campaign, which took the form of a social media sprint and an IRL event. I hosted the content production at my artist studio business and gallery, EXGIRLFRIEND, and was the creative producer under the direction of the lead producer.
I independently organized, curated, and designed the real-life launch event from ideation to completion. This event also acted as the launch of our documentary of the same name which chronicled the production weekend and the collective feeling of equality and representation.
